Apple demonstrates its balletic brawn
An animated athlete performs some impressive feats of strength in TBWA\Media Arts Lab and Megaforce's heavy-lifting spot.
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Credits
View on- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Iconoclast
- Director Megaforce
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Credits
View on- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Iconoclast
- Director Megaforce
- Edit Company Final Cut/Los Angeles
- VFX Company Electric Theatre Collective
- Animation Company Analog Studio
- Audio Post Lime Studios
- DP Matias Boucard
- Talent Johnny Weir
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Credits
powered by- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Iconoclast
- Director Megaforce
- Edit Company Final Cut/Los Angeles
- VFX Company Electric Theatre Collective
- Animation Company Analog Studio
- Audio Post Lime Studios
- DP Matias Boucard
- Talent Johnny Weir
Despite sharing a similar space in the sports arena, practitioners of gymnastics and weightlifting don't tend to share much in the Venn diagram of attributes.
All that changes in this fun new film from TBWA\Media Arts Lab for Apple, in which a heavyweight heavy-weight manipulator shows rare grace and aerobatic ability whilst lifting.
Created by Megaforce through Iconoclast and Electric Theater Collective, No Sweat's impressively photorealistic animation and witty routine is a terrific rendition of the rather dry topic of computer chip upgrades.
