Apple Pay's thrifting thrills
Nick Ball’s comedic campaign for the tech brand's payment platform sees an antique plate enthusiast snapping up a rare find for her gaudy collection.
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Credits
View on- Agency Client Direct
- Production Company MJZ/USA
- Director Nick Ball
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Credits
View on- Agency Client Direct
- Production Company MJZ/USA
- Director Nick Ball
- Editing Rock Paper Scissors
- VFX Framestore/Los Angeles
- Color Color Collective
- Producer Karen Chen
- Executive Producer Noah Goldsmith
- Production Designer Francois Auduoy
- DP Larkin Seiple
- Editor Carlos Arias
- Colorist Alex Bickel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company MJZ/USA
- Director Nick Ball
- Editing Rock Paper Scissors
- VFX Framestore/Los Angeles
- Color Color Collective
- Producer Karen Chen
- Executive Producer Noah Goldsmith
- Production Designer Francois Auduoy
- DP Larkin Seiple
- Editor Carlos Arias
- Colorist Alex Bickel
Created by Apple’s in-house team, this subtle and witty spot directed by Nick Ball through MJZ showcases the tech brand’s seamless Apple Pay shopping experience.
The film, titled Plates, dramatises the quiet joy of a decorative plate collector finally securing that elusive, rare piece she's been eyeing online. Apple Pay swoops in, making the coveted item hers in seconds.
Short but effective, the creative is brought to life by a playful performance, hilarious designs and a punchy edit perfectly set to the catchy beat of Chromeo's One Track Mind.
