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Argos – Baubles to Last Year, Christmas is On!

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With 2020’s jingle bells all a jangle, this joyous ad created by The&Partnership gleefully carols the message Baubles to Last Year, Christmas is On!

Directed by RÉALITÉ, through production company CANADA, the boisterous ad showcases the pure jubilation of the season and catalogues (see what we did there?) all the ways British families across the country can go BIG this year.

It's packed with examples of cool yuletide activities, such as blow-torching the Christmas pud, baubling your beard for the office Xmas jumper contest, and, most importantly, selecting gifts from the famous Argos directory. An activity cleverly referenced by the spot’s red-frame aesthetic.

Yan Elliot, Global ECD, The&Partnership commented: “One thing we know for sure is we all deserve a proper Christmas this year. As always, Argos is primed and ready to deliver it wherever you are, up or down the country. So let’s get together, go big, and say Baubles to last year”.

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