Argos puts on a show for Christmas
AbracaDaisy & The Incredible Lucy give us a magical performance that would leave Penn & Teller befuddled in this heartwarming seasonal spot from The&Partnership.
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Credits
View on- Agency The&Partnership/London
- Production Company Outsider
- Director James Rouse
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Credits
View on- Agency The&Partnership/London
- Production Company Outsider
- Director James Rouse
- Post Production Work Editorial/London
- Post Production Framestore/London
- Sound Design Factory
- Producer Benji Howell
- Production Manager Tim Steele
- DP Antonio Paladino
- Art Director Grant Bailey
- Editor Art Jones
- Edit Executive Producer Ben Tomlin
- Colourist Simon Bourne
- VFX Supervisor William Bartlett
- 2D Lead Saruta Pisanwalerd
- 3D Lead Adam Smith / (Compositor)
- Flame Andrew Salter
- Executive Post Producer Helen Hughes
- Post Producer Sian Jenkins
- Post Producer Alexia Paterson
- Sound Engineer Anthony Moore
- Sound Engineer Jon Clarke
- Sound Producer Lucy Spong
- Creative Matt Wood
- Creative Tom Loveless
- Executive Creative Director Yan Elliott
- Head of Integrated Production Charles Crisp
- Producer Andy Roberts
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The&Partnership/London
- Production Company Outsider
- Director James Rouse
- Post Production Work Editorial/London
- Post Production Framestore/London
- Sound Design Factory
- Producer Benji Howell
- Production Manager Tim Steele
- DP Antonio Paladino
- Art Director Grant Bailey
- Editor Art Jones
- Edit Executive Producer Ben Tomlin
- Colourist Simon Bourne
- VFX Supervisor William Bartlett
- 2D Lead Saruta Pisanwalerd
- 3D Lead Adam Smith / (Compositor)
- Flame Andrew Salter
- Executive Post Producer Helen Hughes
- Post Producer Sian Jenkins
- Post Producer Alexia Paterson
- Sound Engineer Anthony Moore
- Sound Engineer Jon Clarke
- Sound Producer Lucy Spong
- Creative Matt Wood
- Creative Tom Loveless
- Executive Creative Director Yan Elliott
- Head of Integrated Production Charles Crisp
- Producer Andy Roberts
Putting on a 'show' for the family is a Christmas tradition as well-established as putting a bet on when Dad will fall asleep on the sofa and perfecting the ultimate leftovers sandwich.
Combining this slice of childhood with the joy of circling the Argos catalogue is this grand and genial festive spot from The&Partnership and Outsider's James Rouse, following two sisters as they transform from cup-and-ball touting tricksters to sorcerers befitting the titles AbracaDaisy & The Incredible Lucy.
Indeed, it's in the humorous escalation of the pair's performance that much of the film's charm is drawn, as presents magically appear, sausage dogs become cocktail-sausage dogs and a living room is transformed into a grand theatre (handy for social distancing).
Backing the whole thing is Incredible, a NEW song from pop-pro Gary Barlow, eschewing the long-established law that all Xmas ads HAVE to be soundtracked by either a rerecording or revisiting of an 80s mixtape favorite.
The spot leads a 360 campaign which will also see Argos inviting the nation to create their own magic tricks for top prizes later this month. Enchanting.
