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Aviva – Make it Click

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What with the festive season well underway, and the cutsie commercials that inevitably come with it, you would have thought that our tolerance for aws would have been tested, yet this lovely little spot for Aviva manages to hit the saccharin sweet spot.

Set in a family-run restaurant, Make it Click sees a father and daughter duo navigate low-key issues with the latter's nifty app-prowess.

Created by adam&eveDDB and directed by Academy's Novemba, this lovely intertwining of clear narrative and noninvasive effects (nice one, ETC) makes for a neatly told and packaged message.

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