Award-winning director Nina Holmgren joins SMUGGLER

With a background in fine arts, documentary, and as a former champion athlete, Nina Holmgren is a unique filmmaker with a distinctive voice. 

Her work is contemporary, emotional, and powerful. The sensibility and curiosity of stories and human-beings is hard to miss in her films. With strong ties to the fashion world, she has a remarkable eye to combine storytelling and aesthetic expression in her work to create her own heightened surreality. 

The Danish filmmaker has quickly established herself as a powerful new voice in filmmaking.  Winner of three Young Directors Awards at 2019 Cannes Lions for her films I Want You to Panic, a cautionary tale about climate change, and Right to Play, a film about the founder of the first all-women’s soccer team in Afghanistan fighting for gender equality. 

She also received international acclaim with her film Club 99.7, a tribute to old age about her grandfather, a style icon and poet, for clothing brand Le Fix. The film premiered exclusively on Nowness and won Best Branded Content at The One Show x Free the Bid and was shortlisted at Cannes Lions. Additional accolades include Gold at 1.4 and a New Director of the Year nomination at Shots Awards Europe. 

“I’m very excited to be joining the SMUGGLER family. The opportunity to get to work with such a progressive company, that aren’t afraid of bold, visionary ideas, and who strives for high level craftsmanship, just feels like the perfect place for pushing the boundaries of storytelling,” notes Nina.