Back Market wants your gadgets shaken, not stored

Yeah, we know that today is traditionally the day where people fill their shelves with tech rather than get rid of it, but Back Market might just have invested in the simplest way for consumers to make space (and dosh).

To promote the site's 'Shake to Trade-in' functionality, in which wannabe sellers just wobble their equipment (oo-er) in order to get a valuation, Back Market's in-house creative team, alongside production company SixTwentySix, has created a fun film in which moolah pops out of every vibrated item.

Vibrantly directed by Iris Kim, the spot's infectious energy makes us want to start giving everything in sight a bloody good judder.