Beats By Dr. Dre "Above The Noise" Global Campaign By JohnXHannes
Spot directed by Terence Neale of Park Pictures.
This year has been full of noise. The world is feeling stress, anxiety and tension. As we approach the holidays, Beats will deliver an important message: Only when you rise above the noise, can you focus on what truly matters.
Beats by Dre presents “Above The Noise.” At the center of the global campaign is a long form film, created by JohnXHannes New York, featuring heroes that have all faced noise and adversity, and continue to rise above it. Starring Michael K. Williams, as Uncle Mike, a wise and thoughtful man telling his niece, and all of us, a beautiful story. Directed by Terence Neale of Park Pictures, it’s a reflection on the madness of 2017. It’s both timeless and timely. It tells of icons and legends, and kids growing up today. It features Serena Williams, Neymar Jr., Cara Delevingne and Kris Wu to the next generation of kids blocking out the noise, and going after their dreams.
“Because when the noise is all gone, and you're just left with you that's when you hear what you're meant to do,” says Michael K. Williams.
This holiday campaign introduces the new Beats Studio 3 Wireless. Born out of a true product insight, the new Beats Studio3 Wireless headphones with Pure Adaptive Noise Cancelling technology, allows you to block out the noise, better than ever before.
John McKelvey, Co-Founder and Executive Creative Director JohnXHannes New York: “To honor these themes, we wanted to fill our film with emotion, respect and importantly, positivity.”
Hannes Ciatti, Co-Founder and Executive Creative Director JohnXHannes New York: “2017 has been a year of division, negative news and confusion. Coming together and celebrating icons that rise above it all has never been more important.”
