Bostonulls Element and Picture Park Merge
Now known as Element, the new shop will blend production and post production services, with digital content creation and delivery for clients.
Merger of Element and Picture Park Creates All-In-One
Production Option for New England Region
Element Productions and Picture Park, both located in Boston, announced a merger agreement. The merger blends the diverse talents of the two firms to provide both national and local agencies a broad array of production and post-production services with a team of directors, editors and producers.
Eran Lobel, who founded Element Productions in 1998, will serve as CEO/Exectutive Producer of the combined company and will remain an executive producer. Mark Hankey, who has led Picture Park for almost two decades, will focus on creative development, national expansion and serve as executive producer. Scott Burtnett will continue as senior producer. Rounding out the leadership team is long-time Element Productions executive producer Kristen Kearns, who will remain in that role and focus on growing post-production services.
The combined assets of the two companies makes the new Element a robust and vertically integrated production and post-production house, offering everything from creative development through delivery, across multiple platforms.
"This merger brings together two entities with complementary skills, creating an opportunity to rapidly drive growth and meet the demands of clients in a continuously evolving production marketplace," said Lobel. "Picture Park brings a remarkably strong roster of directors and a production team that will immediately strengthen the production arm of Element. Our combined collective of directors, producers and editors will all be able to even better serve agencies and their ever-evolving creative needs, on every platform."
"The new Element will immediately leverage the growth potential of both companies. The ability for directors to work beyond the standard TV commercial format will open up creative possibilities not only for our clients, but also for the directors. The full service infrastructure will help carry the creative vision from concept through completion. " added Hankey.
The company will be based at Element's new state-of-the-art facility in Boston, where Element's recent expansion of its post facility provides clients an environment and technologies that streamline workflow and support the creation of quality work from concept through delivery.
Published 7, September 2012
