Breakin' ground
A flashy breakdancer summons a stadium with his spins in this stylish spot for Cisco's Olympic sponsorship, from BIG Paris and collaborators CANADA.
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Credits
View on- Agency BETC/Paris
- Production Company Big Productions
- Director Realite
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Credits
View on- Agency BETC/Paris
- Production Company Big Productions
- Director Realite
- Production Co. CANADA/Barcelona
- Post Production Firm Studio
- Sound Kouz Production
- Music GUM/Paris
- Production Service Nevada
- Production Services CANADA/Barcelona
- Executive Producer/Partner Raphael Carassic
- Producer Diana C Milesi
- Production Designer Cesar Martinez Edo
- DP Daniel Fernandez Abello
- Editor Benjamin Weill
- Colorist Mathieu Caplanne
- Head of Post Production Natacha Dolard
- Post Producer Celine Marsais
- Art Director Alice Mounoury
- Art Director Julieta Lasarte
- Chief Creative Officer Remi Babinet
- Creative Director Christopher Oldcorn
- Creative Director Kais Brahmi
- Executive Creative Director Jerome Galinha
- Music Creative Director Adam Ghoubali
- Producer David Green
- Senior Copywriter Laurent Dravet
- Senior Copywriter Axel Orliac
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Credits
powered by- Agency BETC/Paris
- Production Company Big Productions
- Director Realite
- Production Co. CANADA/Barcelona
- Post Production Firm Studio
- Sound Kouz Production
- Music GUM/Paris
- Production Service Nevada
- Production Services CANADA/Barcelona
- Executive Producer/Partner Raphael Carassic
- Producer Diana C Milesi
- Production Designer Cesar Martinez Edo
- DP Daniel Fernandez Abello
- Editor Benjamin Weill
- Colorist Mathieu Caplanne
- Head of Post Production Natacha Dolard
- Post Producer Celine Marsais
- Art Director Alice Mounoury
- Art Director Julieta Lasarte
- Chief Creative Officer Remi Babinet
- Creative Director Christopher Oldcorn
- Creative Director Kais Brahmi
- Executive Creative Director Jerome Galinha
- Music Creative Director Adam Ghoubali
- Producer David Green
- Senior Copywriter Laurent Dravet
- Senior Copywriter Axel Orliac
Not content with seeing athletes flip and pivot their bodies around the horse, the rings, and the like, The Olympics is introducing breakdancing into its 2024 games, being held in Paris.
To commemorate the occasion, and to affirm its position as Official Partner of the Paris 2024 Olympic and Paralympic Games, Cisco, along with BETC, BIG Paris, and the collaboration of CANADA, have created this rip-roaring film, in which a dancer appears to conjure a stadium out of the very ground he's encircling.
Shot by directing duo RÉALITÉ, the film's neat production design and pacy editing make for a thrilling celebration of the dance form's ascent.
