Brian Collins LIA Design & Packaging Jury President

Brian Collins, Chief Creative Officer and Co-Founder of Collins, a company dedicated to designing experiences and communications that shape companies and people for the better, has been named as the Design and Package Design Jury President for the 2015 London International Awards (LIA).  

Within the Design & Package Design medium will lie the ‘Verbal Identity’ category, one of two categories making their debut this year. The introduction of the ‘Verbal Identity’ category is a reaction from LIA to the ‘What About Naming?’ campaign launched by New York-based brand agency CBX. Also, new to the 2015 Design competition is the ‘Product Development’ category.

Collins comments: “I'm beyond happy to join such a distinguished list of judges this year - and across so many established, new and emerging disciplines. I'm also beyond happy that the thoughtful people at the London International Awards had a few more highballs before it came time to select this year's Design Chair. How nice for me!”

His creative work has been featured in The New York Times, Creativity, Fortune, Graphis, NBC News, ABC News and Fast Company, which named him one of five American Masters of Design. Business Week named his work on the Hershey Chocolate Factory in Times Square as a design “Wonder of the World.”

Collins speaks globally on design and innovation and he was the first graphic designer invited to participate in the World Economic Forum in Davos, Switzerland. He is also a member of the Forum’s Global Agenda Council and, in 2011, he was selected by the AIGA to represent the United States at Beijing Design Week.

Collins is Vice President of The Art Directors Club and is a director of Virginia Commonwealth University Brandcenter. He has been a professor in the Graduate Program of the School of Visual Arts in New York since 2001.