BWM Dentsu Sydney sets a Disease Dilemma
In a simply shot yet unsettling and deliberately provocative campaign, the Garvan Institute asks some impossible questions.
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Credits
View on- Agency BWM | Dentsu/Sydney
- Production Company The Pool Collective
- Director Simon Harsent
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Unlock full credits and more with a shots membership
Credits
View on- Agency BWM | Dentsu/Sydney
- Production Company The Pool Collective
- Director Simon Harsent
- Post Production Fin Design + Effects
- Executive Creative Director Marcus Tesoriero
- Copywriter Oskar Westerdal
- Creative Director Jon Foye
- Creative Consultant Rob Belgiovane
- Senior Integrated Producer Emma Durlacher
- Editor Brendon Killen
- Executive Producer Cameron Gray / (Managing Director)
- Post Producer Emily Newbould
- Colorist Ben Eagleton
- Executive Producer Michael Gie
- Sound Designer Tone Aston
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BWM | Dentsu/Sydney
- Production Company The Pool Collective
- Director Simon Harsent
- Post Production Fin Design + Effects
- Executive Creative Director Marcus Tesoriero
- Copywriter Oskar Westerdal
- Creative Director Jon Foye
- Creative Consultant Rob Belgiovane
- Senior Integrated Producer Emma Durlacher
- Editor Brendon Killen
- Executive Producer Cameron Gray / (Managing Director)
- Post Producer Emily Newbould
- Colorist Ben Eagleton
- Executive Producer Michael Gie
- Sound Designer Tone Aston
Fans of ethical dilemmas, or the TV show The Good Place, will be well aware of 'The Trolly Problem' - a hypothetical situation in which you have to make a devastating decision on sacrifice.
Presenting a similarly impossible conundrum, though with none-more-real elements, is BWM Dentsu Sydney's powerful, unsettling and deliberately provocative campaign for the Garvan Institute: Disease Dilemmas.
Featuring genuine patients, all bravely sharing their ailments on-camera, Australian audiences are put in the uncomfortable position of trying to choose who they’d donate to – the young mother with pancreatic cancer or the retired musician with Parkinson’s disease? The teacher with a kidney condition or the student with immune disease?
Credits
View on- Agency BWM | Dentsu/Sydney
- Production Company The Pool Collective
- Director Simon Harsent
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency BWM | Dentsu/Sydney
- Production Company The Pool Collective
- Director Simon Harsent
- Post Production Fin Design + Effects
- Executive Creative Director Marcus Tesoriero
- Copywriter Oskar Westerdal
- Creative Director Jon Foye
- Creative Consultant Rob Belgiovane
- Senior Integrated Producer Emma Durlacher
- Editor Brendon Killen
- Executive Producer Cameron Gray / (Managing Director)
- Post Producer Emily Newbould
- Colorist Ben Eagleton
- Executive Producer Michael Gie
- Sound Designer Tone Aston
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BWM | Dentsu/Sydney
- Production Company The Pool Collective
- Director Simon Harsent
- Post Production Fin Design + Effects
- Executive Creative Director Marcus Tesoriero
- Copywriter Oskar Westerdal
- Creative Director Jon Foye
- Creative Consultant Rob Belgiovane
- Senior Integrated Producer Emma Durlacher
- Editor Brendon Killen
- Executive Producer Cameron Gray / (Managing Director)
- Post Producer Emily Newbould
- Colorist Ben Eagleton
- Executive Producer Michael Gie
- Sound Designer Tone Aston
Starkly shot by acclaimed director/photographer Simon Harsent, the campaign doesn't distract with flashy visuals or stylised gimmicks, instead putting the emphasis on the devastating question and its heartbreaking potential.
“Getting to know our heroes has certainly proven just how impossible it is to choose supporting one disease over another," comment Creative Directors Oskar Westerdal and Jon Foye.
"Bringing these stories to life has been emotional, humbling and incredibly inspiring.”
The work is entirely pro-bono and includes strategy, creative, media, PR and support from media partners.
Monday 8 March saw the campaign kick-off in print, with a media plan that includes TV, radio, digital, OOH, cinema and takeovers in train stations and a sports stadium.
