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C41 present new Christian Louboutin spot
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The Holiday Countdown directed by Billions of Millions.
Production company C41, in collaboration with Christian Louboutin and director Billions of Millions, gives life to a film with a vintage retro touch with a festive, flamboyant, and crazy atmosphere.
People all over the world love Christian Louboutin for their quality, style, and distinction. There is a wide refinement in the concept that we want to communicate through the emphasis on creativity and handmade design as a synonym for the brand and its products. The gingerbread house, as large as it is, subliminally resembles Louboutin’s iconic shoebox, which took inspiration from the first Louboutin store in terms of creativity.
The subtle use of Louboutin red throughout. At every stage of the creative process, Christian Louboutin’s identity and products are an integral part of the visual effect of this campaign.
Credits
View on-
- Production Company C41 Studio
- Director Billions of Millions
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Credits
View on- Production Company C41 Studio
- Director Billions of Millions
- Post Production Blue Pill
- Sound Design MassiveMusic/Amsterdam
- Creative Director Nico Carrassi
- Creative Director Claire Ives
- Executive Producer Tiwirayi Magwenzi
- Producer Alice Garbelli
- Production Designer Will Field
- DP Marc Gomez del Moral
- Editor Igor Ragazzi
- Colourist Daniel Pallucca
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company C41 Studio
- Director Billions of Millions
- Post Production Blue Pill
- Sound Design MassiveMusic/Amsterdam
- Creative Director Nico Carrassi
- Creative Director Claire Ives
- Executive Producer Tiwirayi Magwenzi
- Producer Alice Garbelli
- Production Designer Will Field
- DP Marc Gomez del Moral
- Editor Igor Ragazzi
- Colourist Daniel Pallucca
C41 drew inspiration from retro aesthetics but always combined with contemporary references of art, fashion, and design: the past that informs the present. You will therefore notice a visual patina that slightly echoes the look of pre-digital sitcoms shot on film while leaving a touch of contemporaneity that allows the viewer to identify with the scene. The idea of creating a gingerbread audience is adorable and fun and perfectly embodies the Christmas spirit that Louboutin wants to instill in the viewer.
The extravagant and wonderful characters, large wigs, large nails, great personality make this film subtly ironic and pleasant to watch. They take us into a vintage and burlesque past that makes us smile.
And in the end, let’s not forget that it’s Christmas! We decided to use warm colours to create that feeling of celebration and union, a union given by Louboutin products as a gift.
