Camp Lucky and Tripwire have a Daydream

Tripwire’s new campaign from digital agency PMG with production and post by Camp Lucky encourages IT pros to spend less time worrying about their cloud security and more time exploring the various sci-fi futures dreamed up by their wild imaginations, be that the spontaneous combustion of trees, hostile aliens, or the asteroid apocalypse. 

The campaign, which includes banner ads, targeted social media, and videos, contrasts IT pros’ anxieties with the comforting reminder that with Tripwire, one of the most trusted global providers of cyber security solutions for enterprise and industrial organisations, their cloud infrastructure is secure. Those exploding trees are clearly the more pressing issue.