Champions evolve for Infosys
Infosys, AKQA, and Papaya Films present an innovative campaign featuring tennis champion Iga Świątek.
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Success isn't a stroke of luck, and mastery is a journey of dedication, this fundamental truth is showcased in the modern commercials for Infosys featuring tennis sensation Iga Świątek, WTA’s number one.
The campaign’s idea was developed by AKQA San Francisco, the assets were produced by Papaya Films and post-produced by AKQA.
The recently launched global campaign by Infosys was produced for both the brand's social media channels and DOOH placements, making a significant appearance in Australia during the recently concluded Australian Open.
Credits
View on- Agency AKQA/San Francisco
- Production Company Papaya Films/Warsaw
- Director Maciej Bieliński
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Credits
View on- Agency AKQA/San Francisco
- Production Company Papaya Films/Warsaw
- Director Maciej Bieliński
- Executive Producer Tamara Cicic
- Executive Producer Iwona Mnich
- Producer Maria Mazurczak
- Production Manager Anita Kozłowska
- DP Michal Dabal
- Post Production AKQA/San Francisco
- Creative Michael Arguello
- Producer Alec Carrier
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Credits
powered by- Agency AKQA/San Francisco
- Production Company Papaya Films/Warsaw
- Director Maciej Bieliński
- Executive Producer Tamara Cicic
- Executive Producer Iwona Mnich
- Producer Maria Mazurczak
- Production Manager Anita Kozłowska
- DP Michal Dabal
- Post Production AKQA/San Francisco
- Creative Michael Arguello
- Producer Alec Carrier
At the heart of the Infosys’ campaign is Iga Świątek, the leader of the WTA ranking and an undisputable talent fused with relentless hard work. Starting her training journey at the age of five, the 22-year-old champion secured her first Grand Slam title at the French Roland-Garros in 2020. The collaboration of Poland's finest tennis player with minimalist staging and precise editing emphasiSes the elegance and beauty of tennis.
“The continuous evolution in sports and technology is not just an inspiration for us, but also a challenge. In our latest campaign for Infosys, we joined forces with Iga Świątek to showcase the beauty and strength of tennis in a new light. Our goal was to create something that goes beyond traditional advertising, something that not only displays technical sports excellence but also promotes the spirit of determination and hard work” says Maria Mazurczak, Papaya Films producer.
The creators involved in the project include director Maciej Bieliński (Gifted), cinematographer Michał Dąbal (Papaya Roster), and photographer Wojciech Barczuk (Papaya Roster).
