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Channel 4 – Mog's Christmas Ident

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Channel 4/4Creative's remarkable ident series has not only picked up some serious plaudits (*cough* shots Awards *cough*) but also has introduced stylistic format that's ready-made for manipulation.

Getting its paws on it for the Christmas period is Mog, Judith Kerr's lovable children's book star that has been adapted for the screen in the channel's festive offering Mog’s Christmas.

Charmingly animated by Lupus Films' Robin Shaw, who manages to encapsulate the character's playfulness in a tiny timeframe, the film helps show that the swirling ident motif introduced earlier in the year is here for the long-term.

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