Chicken Licken's new campaign is a marvel
Taking inspiration from one of Marvel's hit movies, Chicken Licken creates a heroic new spot.
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Credits
View on- Agency Joe Public/Johannesburg
- Production Company Romance Films
- Director Greg Gray
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Credits
View on- Agency Joe Public/Johannesburg
- Production Company Romance Films
- Director Greg Gray
- Post Production Deliverance Post
- VFX Black Ginger
- Music Pressure Cooker Studios
- Audio Sterling Sound South Africa
- Post Production Black Ginger
- Group Integrated Chief Creative Officer Pepe Marais
- Integrated Chief Creative Officer Xolisa Dyeshana
- Integrated Executive Creative Director Martin Schlumpf
- Producer Wendy Botha
- Executive Producer Helena Woodfine
- Line Producer Shannon McDougall
- DP Adam Bentel
- Production Art Director Chris Bass
- Editor Ricky Boyd
- Music Creative Director James Matthes
- Sound Designer Lorens Persson
- Art Director Raphael Janan Kuppasamy
- Creative Business Director Amber Mackeurtan
- Integrated Account Manager Sonwabile Mkize
- VFX Creative Director and On-set Supervisor Marco Raposa De Barbosa
- VFX Creative Director and On-set Supervisor Byron Tofas
- Compositor Andries Smit
- Colorist Nicholas Apostoli
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Credits
powered by- Agency Joe Public/Johannesburg
- Production Company Romance Films
- Director Greg Gray
- Post Production Deliverance Post
- VFX Black Ginger
- Music Pressure Cooker Studios
- Audio Sterling Sound South Africa
- Post Production Black Ginger
- Group Integrated Chief Creative Officer Pepe Marais
- Integrated Chief Creative Officer Xolisa Dyeshana
- Integrated Executive Creative Director Martin Schlumpf
- Producer Wendy Botha
- Executive Producer Helena Woodfine
- Line Producer Shannon McDougall
- DP Adam Bentel
- Production Art Director Chris Bass
- Editor Ricky Boyd
- Music Creative Director James Matthes
- Sound Designer Lorens Persson
- Art Director Raphael Janan Kuppasamy
- Creative Business Director Amber Mackeurtan
- Integrated Account Manager Sonwabile Mkize
- VFX Creative Director and On-set Supervisor Marco Raposa De Barbosa
- VFX Creative Director and On-set Supervisor Byron Tofas
- Compositor Andries Smit
- Colorist Nicholas Apostoli
Chicken Licken has launched its most recent campaign which has tapped into the cultural zeitgeist to create a parody inspired by the recent release of Black Panther: Wakanda Forever.
Created by Joe Public Johannesburg and directed by Greg Gray through Romance Films, viewers are introduced to a mythical kingdom, where the queen, having heard of the legend of Big John, commands her trusted warriors to bring him to her.
The warriors arrive in South Africa and find an opportunistic window washer, a perplexed traffic officer and a Xhosa-speaking man who doesn’t understand their Hollywood Xhosa. But, after a series of misunderstandings, our warriors arrive back home to their queen, confident that they have successfully completed their mission.
But it turns out that the queen wanted not a hero called Big John, but a Big John Burger, the only thing that can defeat 'YA’HUNGA FOREVER'... geddit!?
With visual effects and animation created by BlackGinger and a sweeping score composed by Pressure CookerStudios, the ad has all the hallmarks of the superhero genre, but with a South African flair and comedic flavour. “Chicken Licken always aims to delight audiences with the unexpected," said Xolisa Dyeshana, Integrated Chief Creative Officer of Joe Public. "This ad does exactly that.”
