Columbia’s creature comforts
In a series of ads, various outdoor escapes turn into multi-species meeting places where warmth is found at every critter’s campfire.
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Credits
View on- Agency 215 McCann/San Francisco
- Production Company Mill+/USA
- Director Andrew Proctor
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Credits
View on- Agency 215 McCann/San Francisco
- Production Company Mill+/USA
- Director Andrew Proctor
- Chief Creative Officer Scott Duchon
- HP Mandi Holdorf
- Producer Christina Chin
- Copywriter Amber Jolley
- DP John Houtman
- Director of Content Ian Bearce
- Executive Producer Elizabeth Newman
- Post Company The Mill/Los Angeles
- Producer Anita Emor
- 2D Lead/VFX Supervisor Adam Lambert
- Colorist Matt Osborne / (Colorist)
- Colorist Logan Highlen
- Color Producer Blake Rice
- Composer Paul Bessenbacher
- Executive Producer Paul Schultz
- Music Company Emoto
- Sound Design 740 Sound
- Sound Designer/Audio Post Chris Pinkston
- Executive Producer Scott Ganary
- Producer Jeff Martin
- Production Coordinator Jackie Araujo
- Senior Designer Andre Cabral
- Art Director Michael Arroyo
- Producer Sam Khazaeni
- Production Designer Scott Moulton
- Editor Josh Sneider
- Art Director Justin Demetrician
- Art Director Tim Devlin
- Sound Designer Rob Marshall
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Credits
powered by- Agency 215 McCann/San Francisco
- Production Company Mill+/USA
- Director Andrew Proctor
- Chief Creative Officer Scott Duchon
- HP Mandi Holdorf
- Producer Christina Chin
- Copywriter Amber Jolley
- DP John Houtman
- Director of Content Ian Bearce
- Executive Producer Elizabeth Newman
- Post Company The Mill/Los Angeles
- Producer Anita Emor
- 2D Lead/VFX Supervisor Adam Lambert
- Colorist Matt Osborne / (Colorist)
- Colorist Logan Highlen
- Color Producer Blake Rice
- Composer Paul Bessenbacher
- Executive Producer Paul Schultz
- Music Company Emoto
- Sound Design 740 Sound
- Sound Designer/Audio Post Chris Pinkston
- Executive Producer Scott Ganary
- Producer Jeff Martin
- Production Coordinator Jackie Araujo
- Senior Designer Andre Cabral
- Art Director Michael Arroyo
- Producer Sam Khazaeni
- Production Designer Scott Moulton
- Editor Josh Sneider
- Art Director Justin Demetrician
- Art Director Tim Devlin
- Sound Designer Rob Marshall
As campfires light up all around the outdoors, Columbia uses warmth in many ways to celebrate their tech’s 10-year anniversary.
A man strikes up a song with a bear; another makes what looks like the spiciest 5-alarm chili in the Yukon; in a third film, a cat, safely inside, cozies up on the warm laptop that’s playing an outdoor campfire. Each ad is clever and fun, seeking to answer the burning question - how warm do Columbia’s jackets really feel?
Humorous, with a slant wink at the iconic toughness of the brand, 215 McCann developed the campaign to accompany the anniversary. All four films; Bear Campfire, Stovetop, Digital Fire, and Forest Creature Campfire, were produced by The Mill+ and directed by Andrew Proctor. And a fantastic credit that I can’t help but mentions; the bear and various creatures who show up made possible by the human-in-a-bear-suit, puppeteer Tom Martin.
