Costa Coffee has been in Pursuit of Perfection since 1971
Honoring the daily commitment of athletes in competition for Olympic gold, this campaign shines a light on the parallels between those who dedicate their lives to perfection.
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Credits
View on- Agency Pablo/London
- Production Company Rattling Stick
- Director Henry Busby
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Credits
View on- Agency Pablo/London
- Production Company Rattling Stick
- Director Henry Busby
- Editor Charlie Moreton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Pablo/London
- Production Company Rattling Stick
- Director Henry Busby
- Editor Charlie Moreton
Showing that coffee is never just about the single cup you order, Costa Coffee reiterates its 50-year commitment to coffee craft.
The campaign centers on the discipline needed for both competition and coffee service. Much like the perfect cup of coffee, the Olympic games are about so much more than the result on the day and the final performance; they are representative of the daily commitment, incremental gains, and daily pursuit of perfection each athlete has embarked on.
Pursuit of Perfection was helmed by Pablo, produced by Rattling Stick, and directed by Henry Busby. The campaign features five awe-inspiring Olympians across a range of sporting disciplines including Shelayna Oskan-Clarke, British 800m champion, Bianca Walkden, British winner of 2016 Olympic Bronze and 3 times Taekwondo World Champion, Jack Laugher MBE, British reigning Olympic Diving Champion, Lydia Valentin, Spanish Champion weightlifter, and Wojciech Nowicki, Polish winner of 2016 Olympic Bronze in Hammer Throw.
