Curology is a face, who can see what’s best for yours
This brand truth comes to life in Curology’s first integrated multi-channel brand campaign, Skincare with a Face.
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Young consumers are equally excited and overwhelmed by skincare.
And it makes sense, it’s an industry with wildly different solutions that all promise the same thing: clear skin.
Curology is unique in that it offers a custom skincare service and a product. Behind it are real dermatologists who make powerful, personalized formulations just for you. This brand truth comes to life in Curology’s first integrated multi-channel brand campaign, Skincare with a Face.
Launching with three distinct spots and supporting audio, the campaign sets out to celebrate Curology’s licensed dermatology providers and demonstrate their flexible and bespoke care.
The 10-week campaign, created in collaboration with Opinionated and Horizon, aims to drive breakthrough awareness with the Gen Z consumer target.
It will be running across TV, streaming, social (TikTok, Facebook/Instagram and YouTube), Spotify, and organic social.
