Decifrei in your headphones
Built for musicians and instrument nerds, this ad is an animated invitation into an app built to make your home studio look totally pro.
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Credits
View on- Agency Ogilvy & Mather/Sao Paulo
- Production Company Dirty Work Factory
- Director Gustavo Leal
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Credits
View on- Agency Ogilvy & Mather/Sao Paulo
- Production Company Dirty Work Factory
- Director Gustavo Leal
- Director Faga Melo
- Executive Producer Hwira Gibin
- Producer Antonela Castro
- Audio Post Jamute
- Executive Producer Ito Andery
- Production Coordinator Jessica Sales
- Animator Jefferson Lima
- Animator Caique Moretto
- 3D Production Company Studio Boreal
- Art Director Thomaz Maksud
- Art Director Jhonny Quinto
- Art Director Nayla Alana
- Art Director Amanda Peccini
- Copywriter Ygor Silva
- Copywriter Guilherme Rio
- Copywriter Be Brandao
- Creative Director Daniel Schiavon
- Creative Director Teco Cipriano
- Creative Director Mathias Almeida
- Creative Director Breno Rodrigues
- Executive Creative Director Felix del Valle Conde
- Executive Creative Director Marcio Fritzen
- Head of Art Ricardo Leme Lopes
- Producer Tania Garcia
- Producer Vanila Fernandes
- Producer Luiz Henrique Colet
- Producer Tatiane Ramos
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Credits
powered by- Agency Ogilvy & Mather/Sao Paulo
- Production Company Dirty Work Factory
- Director Gustavo Leal
- Director Faga Melo
- Executive Producer Hwira Gibin
- Producer Antonela Castro
- Audio Post Jamute
- Executive Producer Ito Andery
- Production Coordinator Jessica Sales
- Animator Jefferson Lima
- Animator Caique Moretto
- 3D Production Company Studio Boreal
- Art Director Thomaz Maksud
- Art Director Jhonny Quinto
- Art Director Nayla Alana
- Art Director Amanda Peccini
- Copywriter Ygor Silva
- Copywriter Guilherme Rio
- Copywriter Be Brandao
- Creative Director Daniel Schiavon
- Creative Director Teco Cipriano
- Creative Director Mathias Almeida
- Creative Director Breno Rodrigues
- Executive Creative Director Felix del Valle Conde
- Executive Creative Director Marcio Fritzen
- Head of Art Ricardo Leme Lopes
- Producer Tania Garcia
- Producer Vanila Fernandes
- Producer Luiz Henrique Colet
- Producer Tatiane Ramos
A new mobile shopping experience, Decifrei, will allow you to shop for the same products that famous musicians use as you listen to their music in Deezer.
The animation starts out soft and sleek, textured to feel like something halfway in between a brushed-on painting and a risograph print. A young woman falls into bed and is sucked into another, musical universe. As she dances, taps, and shimmies through genres, we’re led along a universe of music, each shift highlighting a new instrument or piece of gear.
With fun colors and an imaginative, immersive interpretation of music, Shopping Inside Songs is a vibrant animatic film. Agency Ogilvy Brazil has curated a set of playlists launching inside of the Deezer app to help launch the Decifrei shopping experience. Dirty Work Factory produced the film, and Gustavo Leal and Faga Melo directed.
