Dell's masters of the youniverse

Attempting to talk to a youthful audience, particularly about something as potentially dry as tech, is fraught with embarrassing pitfalls, but, through slick editing and kinetic pace, this new campaign from Dell manages to swerve the cringe.

With a goal to shift the current perception of Dell’s consumer laptops, VMLY&R NY's new campaign invites people to Get More Into Whatever You’re Into - focussing on the insight that Gen Z and young Millennials use laptops just as much as any demographic – the difference is, they open their laptops for a specific purpose: to create, to collaborate, or to deeply research something they care about. 

With this launch brand film, Marco Prestini of Anonymous Content takes us on a fast-lowing, psychedelic journey down the rabbit-hole of users’ interests, bringing to life the 'Youniverses' [not our word] in flamboyant, confident style.