Denmark is telling the entire world to chill
New spot directed by Tore Frandsen, new-land and created by Danish agency &Co. introduces to the world the Danish Zen, a uniquely laid-back approach to life.
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Need to chill? New spot directed by Tore Frandsen, new-land and created by Danish agency &Co. introduces to the world the Danish Zen, a uniquely laid-back approach to life.
This playful campaign from VisitDenmark launches with a series of billboards, urging influencers, hipsters, first-time parents, and city planners to chill.
The message is clear: We could all use a dose of Danish zen.
Credits
View on- Agency &Co. / NoA
- Production Company New Land
- Director Tore Frandsen
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Credits
View on- Agency &Co. / NoA
- Production Company New Land
- Director Tore Frandsen
- Creative Director Thomas Hoffman
- Creative Jeppe Hansen
- Creative Stefan Sahl
- Executive Producer Sara Samsoe
- Executive Producer Thor Brammer Jacobsen
- Producer Stefan Danholm
- DP Ludvig Thomsen
- Editor Anders Jon
- Editor Soren Jespersgaard Albrechtsen
- Colorist Jonas Bech
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Credits
powered by- Agency &Co. / NoA
- Production Company New Land
- Director Tore Frandsen
- Creative Director Thomas Hoffman
- Creative Jeppe Hansen
- Creative Stefan Sahl
- Executive Producer Sara Samsoe
- Executive Producer Thor Brammer Jacobsen
- Producer Stefan Danholm
- DP Ludvig Thomsen
- Editor Anders Jon
- Editor Soren Jespersgaard Albrechtsen
- Colorist Jonas Bech
And what better place to get it than in Denmark? With 47% of the population having zen-like names such as Han-sen, Mikkel-sen, Jen-sen and Erik-sen there’s more to the Danish way than meets the eye. Hey, maybe you’ll even catch the vibe of the legendary Hans Christian Ander-sen.
While Denmark may lack the grand monuments of its European neighbours, it possesses something uniquely Danish. Internationally renowned for their ”hygge” and their liberating ability to say ”pyt”, Denmark embraces a lighter and more laid-back perspective on life.
