Desjardins' larger than life mascot
A giant man shows some large-scale kindness in this sweet ad for the insurance company from Bleu Blanc Rouge, Toronto.
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Credits
View on- Agency Bleu Blanc Rouge/Toronto
- Production Company Partners Film Inc
- Director Joachim Back, Director
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Credits
View on- Agency Bleu Blanc Rouge/Toronto
- Production Company Partners Film Inc
- Director Joachim Back, Director
- Editor Marc Langley
- VFX Artist Paul Binney
- Executive Producer/Managing Director Aerin Barnes
- Creative Director Bruce Harris, Creative Director
- Creative Director Brandon Tralman-Baker
- Executive Creative Director Chris Dacyshyn
- Executive Creative Director Julie Markle
- Assistant Editor Sonny Atkins
- Executive Producer Sam MacLaren
- Director of Photography Chris Mably
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Credits
powered by- Agency Bleu Blanc Rouge/Toronto
- Production Company Partners Film Inc
- Director Joachim Back, Director
- Editor Marc Langley
- VFX Artist Paul Binney
- Executive Producer/Managing Director Aerin Barnes
- Creative Director Bruce Harris, Creative Director
- Creative Director Brandon Tralman-Baker
- Executive Creative Director Chris Dacyshyn
- Executive Creative Director Julie Markle
- Assistant Editor Sonny Atkins
- Executive Producer Sam MacLaren
- Director of Photography Chris Mably
The concept of the gentle giant is hardly the freshest thought in media, but this sweetly constructed spot from agency Bleu Blanc Rouge is so adorable it gets away with it.
Following a kindly man as he goes about his day helping those in need (and consuming a barrel-load of coffee), Sizeable Care works as a delightful visual metaphor for insurance company Desjardins offering.
Smartly directed by Partners Film's Joachim Back, and aided by the casting of a man who legitimately looks both kindly and larger-than-life, this endearing offering has a big heart.
