DG Completes Acquisition of MediaMind

DG Completes Acquisition of MediaMind
 

MediaMind is now part of DG.

SourceEcreative parent company DG has completed the acquisition of MediaMind Technologies, Inc., a leading global provider of integrated digital advertising solutions.  The acquisition further expands DG's capabilities to service the ad industry by delivering digital content for all kinds of advertising units in both traditional and digital media.
 
The two companies announced the signing of a definitive merger agreement on June 16, 2011, in which DG's subsidiary, DG Acquisition Corp. VII, commenced a tender offer for all of the outstanding shares of MediaMind. The company is a major player in the fast-growing $71 billion global online advertising market, with a significant international footprint and broad agency relationships. Headquartered in New York, MediaMind has 37 sales and representation offices covering 64 countries. In 2010, it delivered campaigns for 9,000 brand owners using approximately 3,800 media and creative agencies across 8,200 global web publishers in 64 countries.
 
In addition to its range of services provided to advertisers, agencies and publishers, MediaMind maintains a major archive of online ad units that are housed in a section of its web site called the Creative Zone. Included in the section are creative forums and case studies on digital and online advertising campaigns and their effectiveness.
 
Upon the closing of the acquisition, Gal Trifon, President and CEO of MediaMind, became DG's Chief Digital Officer, leading DG's online advertising business. Additionally, Ofer Zadikario, MediaMind's Chief Solutions Officer, has joined DG in the same position.
 
"This is a game-changing transaction that provides DG with an unmatched global footprint, broad customer reach and an innovative platform in television and the fast-growing online advertising market," Scott Ginsburg, Chairman and CEO of DG, said when the deal was announced.  "MediaMind's online business excels in rich media and fits well with our unparalleled distribution platform for high value broadcast content, enabling advertisers to most effectively connect with audiences globally. With its new global reach and enhanced product offerings, DG will gain critical mass and will have the unique ability to provide a suite of cross-platform advertising management and distribution services."
 
Added Trifon, "DG will provide us with the added scale and resources to continue to grow our platform and enhance the services we provide our customers. Working together, we'll provide a single solution for advertising creation, distribution, and monitoring for cross-platform campaigns."
 
"This greatly accelerates our international and digital growth strategy," commented Neil Nguyen, President and COO of DG. "Our combined companies will serve a global customer base and enable DG to penetrate such markets as Latin America, Asia and EMEA. Moreover, with our combined advertiser and publisher reach, we will be well positioned to gain additional market share and innovate cross platform solutions in order to drive long-term growth."
 
DG provides technology-based solutions to the advertising, broadcast and publishing industries. The company serves more than 5,000 advertisers and agencies through a media distribution network of more than 28,000 radio, television, print and web publishing destinations throughout the United States, Canada and Europe. DG utilizes satellite and internet transmission technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. Through its MIJO, Unicast, Treehouse and Springbox operating units, the company offers a wide roster of services ranging from custom rich media solutions and interactive marketing to direct response marketing and global creative intelligence.

Published 28 July, 2011