Directing Duo Jerk Store Joins Tool

Tool, a creative production partner to brands and agencies, announced that it has added the directing team Jerk Store – made up of Ben Weinberg and Pat Andrews – to its roster. Weinberg and Andrews spent a combined 30 plus years as advertising creatives, honing their craft and gaining a deep understanding of the in's and out's of advertising, before making the switch to directing and teaming up as Jerk Store in 2016. The team’s first project for Tool is a spot for Mattress Firm with agency Havas.

Weinberg and Andrews have experience at some of the top agencies in the advertising industry, including Saatchi & Saatchi, DDB and Grip Limited. They boast awards including a Silver Lion, recognition in The One Show, Marketing Gold, Bessie’s Gold and Best of Show, among others. As Jerk Store, they have directed commercial spots for clients including Expedia, Orbitz, Pepsi, Frito Lay, Pizza Hut, Taco Bell and Royal Bank of Canada.

“We’re really excited to join the Tool roster,” said Weinberg. “Great storytelling is what Tool is all about, and we absolutely share that vision.” Andrews agreed, adding, “We can’t wait to continue bringing smart, funny stories to life with the Tool team.”

“Jerk Store has a remarkable portfolio of work for a range of different, high-profile brand clients, and we’re excited to add their advertising genius to Tool’s live action division,” said Oliver Fuselier, Managing Partner at Tool. “Their reputation for taking bold actions and using sharp, witty storytelling to bring brands to life will help our clients build deeper connections with consumers.”