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Directing trio Manson joins Immigrant
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Barcelona-Amsterdam based trio appears on the roster for Brazil, Scandinavia and Benelux.
If you’re going to do something, do it well. And leave something witchy.”
So says MANSON - the Barcelona-Amsterdam based director trio that has joined Immigrant for representation in Brazil, Scandinavia and Benelux.
The trio's work is best described as a visual cornucopia; a diverse spectrum of techniques and themes: from cinematic grandeur to good ol’ animation, motion graphics and 3D. They’ve brought this to bear in a wide and impressive body of work for brands such as Adidas, Nike, Google, Facebook, Loewe & Stella McCartney. And music videos for artists like Rosalia and Katy Perry.
Before joining forces to become MANSON, Pau López, Gerardo del Hierro and Tomás Peña, all came from a background in animation at various international studios, but have long since established themselves on the commercial scene.
“Obviously coming from animation they have a wholly more native understanding of what animation can do," says Phie Hansen, MD of Immigrant Europe, "and the di8ferent genres which can be played with - which I think is readily apparent in a lot of their work, and a very real strength. There’s no denying that historically they’ve reaped accolades for their mixed media and animation chops…
That said, they’ve moved quite resolutely into the world of more cinematographic 8ilm making - their recent work for Pirelli, Nike, Net8lix and Instagram being prime examples - and some of their best work in my opinion. That’s de8initely where the arrow is pointing, where we know they want to go and what we’re especially excited to be a part of, I think…
“We’d actually had our eye on them for a while, “chatting them up” as it were. So we’re super chuffed that they’re game to join us for the long run.
Speaking for both myself and Rodrigo - we’ve been eager to work with them, and believe there’s a lot of good stuff to come from that quarter. For a whole host of reasons really. I think they have an extremely contemporary language and style in their work which we both think is very strong and relevant. And then they are just capital-c-creative so their work never falls into that trap of being derivative within a certain genre.”
“If you look at their work for Adidas, for example," adds Rodrigo Saavedra, Founding partner at Immigrant, "it just comes across as highly imaginative. And the same with their newly released and widely applauded spot for Pirelli, where I think they demonstrate an ability to craft visual analogies and metaphors that are clever as well as beautiful - not just visual support for the VO. Personally, I think that creative ability might come from the animation background, where you aren’t constrained by physical laws or realism. It’s kind of a world where anything is possible - if only you’re able to hit upon the idea in the 8irst place. And I do see that in their work generally. Slightly bigger creative leaps.”
