DIRECTV launches GOATbusters campaign featuring baseball greats
The players have come together to feature in new campaign created by TBWA\Chiat\Day Los Angeles.
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Television services company, DIRECTV has launched its GOATbusters national ad campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM.
Created by TBWA\Chiat\Day Los Angeles and produced by O Positive, it is launching just in time for baseball season. The foursome of baseball legends come together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the Ghostbusters.
The campaign build on the first iteration of DIRECTV’s Get Your TV Together ad series featuring Serena Williams, which was named to Ad Age’s best celebrity ads of 2021 and kicks off with two spots calling back to iconic Ghostbusters imagery, including the GOAT-style infomercial for consumers haunted by their cable service.
It also nods to fan-favourite elements from the Ghostbusters movie, with MLB mascots reimagined as ghosts, new baseball bat-style proton pack weapons and the GOAT’s choice of transportation, a Ghostbusters Ecto-1 replica car.
The campaign will also launch with creative social assets, including an AR game available on Facebook and Snapchat filters, including one to use while at the ballpark.
At its core, GOATbusters illustrates how STREAM seamlessly tackles the fragmented consumer entertainment experience at every touchpoint, showing the GOATs as they take on those pesky barriers that keep us from enjoying live and on-demand entertainment.
