Director Rob Luehrs Joins LIMEY'S mix

Director Rob Luers Joins LIMEY'S mix
 

LIMEY's latest comic Director addition Rob Luehrs.

U.S. production company LIMEY has added Director Rob Luehrs to the company's diverse roster.  The announcement was made by LIMEY Owner/Executive Producer Andrew Denyer.

"I am very excited to have Rob join the roster at LIMEY," says Denyer. "His style of comedy I find appealing. His previous career as an agency creative and the exacting standards he brings to his work, I appreciate. Rob is also one of those Directors who puts his money where his mouth is. Rob's new idea for a branded content show, 'The Opposite of You,' is not only a clever idea, but his sizzle reel and presentation is incredibly well put together. We have already in the short time we have known each other been able to gain significant interest and I am excited to work with Rob on making it a reality."
 
Luehrs began his career on the advertising agency side of the business, enjoying a successful career as an award-winning Creative Director with several of New York's most prestigious ad agencies including HAVAS. Luehrs transitioned to directing by debuting his spot for Nike titled "Shutter Speed" that was featured in "Shoot Magazine's 2007 New Directors Showcase" at the DGA Theater in New York. What followed was a campaign for Crunch Gym, and an AICE-winning spot for Starburst. Luehrs also wrote and directed a Doritos spot for the "Crash the Super Bowl" contest titled "Dave," which was also selected as a finalist in the 2010 AICP Show.
 
Luehrs' diverse agency and directing experience covers a wide range of categories from beer to high fashion and nearly everything in between. His awards include One Show Gold, CLIOs, Effie's CA, AICE and NY Art Directors Club. Most recently, Luehrs has added writing and producing skills to his resume with his creation of "The Opposite of You" content series. It's an adventure series, with both social media and philanthropic potential.

Published 8, March 2013