elefanten captures the endless days of childhood

This poetic campaign for the German based fashion brand elefanten, directed by Pascal Thieret and produced by long term production partner peoplegrapher, captures the endless days of childhood in a fashionable yet emotional manner. 

We observe those glorious moments of growing up, thanks to the dynamic camera work and the cinematic look of warm and artful lightning shot by Martijn Melis immediately takes us back to that summer haze.

elefanten, probably the best-known kids shoe brand that has stood for the healthy development of children for more that 80 years through its know how in children’s shoes, is now moving further with the launch of an additional sustainable textile collection.

In the video, we follow our main character Mira, from her birth, to first steps all the way up to her first day at school. Her birthdays flash by throughout the film as a string of memorable occasions.

The campaign itself was planned and produced in Uruguay beginning of the year by peoplegrapher, a Düsseldorf based production company known for its aesthetic films in the areas of advertising, film, photo and creative content.