Epic International Christmas Campaign For LIDL From Überground Agency
The film was shot in June in Estonia with Berlin-based production company EASYdoesit, directed by James Lees.
A modern day fairy tale with a deep emotional core this big film explores the tension, anger and stress currently tearing our society apart and the effect it is having on our future, the next generations. It is these future generations, the children, that play the pivotal and key role in the movie. Disappointed and disaffected by the less than impressive example showed by the adults in their world the kids set off to find the real meaning of Christmas and in the process teach the adults, and us all, a valuable lesson.
The clear message at the end of the mini-movie, which will be shown in 19 Lidl countries: "Dear adults, don‘t screw it up!“.
"Our customer LIDL proves once more the courage not only to realize a nice spot, but to create a campaign that is more than advertising. That‘s beyond Advertising, that has attitude, that can be behavior and I find that admirable and desirable,“ says Jo Marie Farwick, responsible creative.
The film was shot in June in Estonia with Berlin-based production company EASYdoesit, directed by James Lees. The perfect Christmas was created in the studios of MPC in Amsterdam and London and the musical score comes from renowned composers 2wei Music.
"Anyone who knows me will tell you I’m a huge fan of Christmas so when I was approached to pitch on the Lidl Christmas campaign my interest was immediately piqued. But with every major grocery and department store chain consistently saving their best work for this time of year it had to be something I felt could really stand out, something that did not tread familiar ground and found new ways to communicate a Christmas message. Fortunately Team Überground’s concept did all that and more. Within it I saw an opportunity to tell a modern day fairy tale with all the magic and darkness of a contemporary imagining of a Grimm Brothers story. Even better this wasn’t a fable for children, this was a fable for adults, a lesson given to us by our future – our own kids.“ stated director James Lees.
In this day and age of division, disharmony and unrest we present a contemplative angle on the traditional Christmas celebration.
