Erste wants us to #believetomorrow
The Vienna-based banking group continue their run of heartwarming animated festivities with a film focusing on the future of our world and of its youngest inhabitants.
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Credits
View on- Agency Jung von Matt/Donau/Vienna
- Production Company Passion Animation Studios
- Director Mark Waring
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Credits
View on- Agency Jung von Matt/Donau/Vienna
- Production Company Passion Animation Studios
- Director Mark Waring
- Music Soviet Science
- Sound Design Soviet Science
- Post Production Coffee & TV
- Creative Director Andreas Putz
- Executive Producer Belle Palmer
- Head of Production Mike Turoff
- Producer Paige Sullivan
- Head of CG Jason Nicholas
- VFX Supervisor Dave Walker / (VFX)
- 3D Supervisor Alex Holman
- Director of Animation Aldo Gagliardi
- Head of Art Department Christian Mills
- Composer Scuta Salamanca
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Jung von Matt/Donau/Vienna
- Production Company Passion Animation Studios
- Director Mark Waring
- Music Soviet Science
- Sound Design Soviet Science
- Post Production Coffee & TV
- Creative Director Andreas Putz
- Executive Producer Belle Palmer
- Head of Production Mike Turoff
- Producer Paige Sullivan
- Head of CG Jason Nicholas
- VFX Supervisor Dave Walker / (VFX)
- 3D Supervisor Alex Holman
- Director of Animation Aldo Gagliardi
- Head of Art Department Christian Mills
- Composer Scuta Salamanca
Whilst John Lewis has firmly established itself as the king of the Christmas commercials, Vienna-based Erste Group has quietly been stealing the seasonal animation crown.
Following up from Henry the Hedgehog, Hanna Bumblebee and Edgar, this fourth collaboration between Jung von Matt DONAU and Passion Studios maintains the gorgeous renderings and strong storytelling of its predecessors but imbues it with a wider message of making a better future.
With director Mark Waring at the reigns, #believetomorrow's clever digital/stop-motion style animation, delightful character designs and endearing plot twist makes for a film that is both thought-provoking and cockle-warming.
Above: The Erste Group's previous festive films.
"Over the past years, the films we helped Erste Group create had a clear focus: let's believe in ourselves," comments Werner Singer, Creative Director and Managing Partner. "This year, we're expanding that thought: let's believe in ourselves - and in tomorrow.
"Just like Jakub in the advert, who faces choices every day as he seeks to prepare the world as best he can for his unborn daughter and can't wait to finally meet her."
"The future will be challenging for everyone," adds Mario Stadler, Head of Group Brand Management at Erste Group. "We will have to rethink our actions, look for alternatives, challenge ourselves -- and grow through the experience. This is not just about doing without, but also about making the most of opportunities and developing as persons.
"Let's believe in tomorrow."
