Extra teaches us how to live like a world champion (or not)
In this hilarious spot, Karsten Warholm - current world champion in hurdles - sends himself up perfectly in an exaggerated version of his daily routine.
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Credits
View on- Agency We Are Live/Oslo
- Production Company Einar Film
- Director Aksel Hennie
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Credits
View on- Agency We Are Live/Oslo
- Production Company Einar Film
- Director Aksel Hennie
- VFX Stardust Effects
- Producer Henriette Loeberg Carlsen
- Production Manager Steffi Van Den Branden
- Post Producer Cyril Boije
- VFX Otto Thorbjornsen
- Art Director Fredrik Bjorn
- Copywriter Simen Frogner
- Graphic Designer Kaja Isnes
- Motion Designer Andre Hay
- Talent Karsten Warholm
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Credits
powered by- Agency We Are Live/Oslo
- Production Company Einar Film
- Director Aksel Hennie
- VFX Stardust Effects
- Producer Henriette Loeberg Carlsen
- Production Manager Steffi Van Den Branden
- Post Producer Cyril Boije
- VFX Otto Thorbjornsen
- Art Director Fredrik Bjorn
- Copywriter Simen Frogner
- Graphic Designer Kaja Isnes
- Motion Designer Andre Hay
- Talent Karsten Warholm
It's January, so New Year's resolutions are being embarked upon, diets started and lamented and exercise regimes rapidly abandoned.
Showing us how a real athlete lives his life, regardless of resolution, is this hilarious spot from Extra from agency We Are Live... albeit in a deliciously cartoonish, over exaggerated manner.
Enlisting the talents of Karsten Warholm, the Norwegian current world champion in hurdles, Verdensmester shows us the insane levels of devotion and stamina needed to train to the next level, including some impressively synchronized alarm clocks and multi-purpose blenders.
Deliciously tongue-in-cheek and with an impressively game performance from Warholm, sending himself up marvellously, this fun spot and it's lovely denouement is the kind of life-change we can get behind.
