Fahrenheit DDB highlights an invisible sickness
Rebeca Producciones' Roddy Dextre directs Fundación Peruana de Cáncer's heartbreaking story of a woman's attempt to seek treatment for her daughter.
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Credits
View on- Agency Fahrenheit DDB/Lima
- Production Company Rebeca Producciones
- Director Roddy Dextre
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Credits
View on- Agency Fahrenheit DDB/Lima
- Production Company Rebeca Producciones
- Director Roddy Dextre
- Edit Company Nativo Post/Lima
- On Line Company Nativo Post/Lima
- Color Grading Company Clandestino/Brazil
- Music Company / Audio Post Agosto
- Creative Director Sergio Franco
- Art Director Christian Contreras
- Executive Producer/Founder Alejandro Noriega
- Producer Eduardo Guerra
- Producer Alithu Rosado
- DP Julian Amaru Estrada
- Art Director Luciana Masias
- Post Production Supervisor Oscar Ballon
- Editor Beto Barzola
- Sound Designer/Music Producer Claudia Incio
- Lyrics Fito Paez
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Credits
powered by- Agency Fahrenheit DDB/Lima
- Production Company Rebeca Producciones
- Director Roddy Dextre
- Edit Company Nativo Post/Lima
- On Line Company Nativo Post/Lima
- Color Grading Company Clandestino/Brazil
- Music Company / Audio Post Agosto
- Creative Director Sergio Franco
- Art Director Christian Contreras
- Executive Producer/Founder Alejandro Noriega
- Producer Eduardo Guerra
- Producer Alithu Rosado
- DP Julian Amaru Estrada
- Art Director Luciana Masias
- Post Production Supervisor Oscar Ballon
- Editor Beto Barzola
- Sound Designer/Music Producer Claudia Incio
- Lyrics Fito Paez
A cancer diagnosis is one of the most devastating messages to receive. A cancer diagnosis in a child, even more so.
But, as this powerful film from Fundación Peruana de Cáncer and agency Fahrenheit DDB goes to show, the heartbreaking journey towards recovery can be stalled by a devastating 'cancer' of another sort: the inability for many to find necessary treatment.
Telling the story of a woman desperately trying to take her daughter to a specialised unit, Cancer Before Cancer, highlights many Peruvians' difficulties in merely getting to their destination.
Backed by an affecting, haunting rendition of Fito Paez's I Come to Offer My Heart, performed a cappella by the famous Peruvian singer Susana Baca and donated to the project due to its important message, the poignant film is brilliantly captured by Rebeca Producciones' Roddy Dextre; giving the tale and its protagonists a broad canvas on which to state their message.
