Feel the connection this Christmas with Vodafone
Vodafone launches its new Christmas campaign which celebrates the power of connection to bring joy this festive season.
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Vodafone has launched its new Christmas advertising campaign, focused on the importance of connecting to the people and things that matter most this Christmas.
The uplifting story highlights how Vodafone’s reliable award-winning network has the power to help people and families stay connected, which is an even bigger priority throughout the festive period.
At a time when many customers are facing difficult circumstances and the prospect of trimming back on Christmas spending, almost half of people (46%) want to see Christmas campaigns that reminds them of better times. Vodafone’s new warm and uplifting Christmas ad brings to life the importance of spending time with loved ones and epitomises Brits’ general feelings to the festive period this year.
Credits
View on- Agency Ogilvy/London
- Production Company Academy
- Director Vince Squibb
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Credits
View on- Agency Ogilvy/London
- Production Company Academy
- Director Vince Squibb
- Editing The Quarry
- Editor Paul Watts
- Post Production Gramercy Park Studios
- Executive Creative Director Sam Cartmell
- Creative Georgia Horrocks
- Creative Holly Henderson
- Producer Jeremy Dunn
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/London
- Production Company Academy
- Director Vince Squibb
- Editing The Quarry
- Editor Paul Watts
- Post Production Gramercy Park Studios
- Executive Creative Director Sam Cartmell
- Creative Georgia Horrocks
- Creative Holly Henderson
- Producer Jeremy Dunn
Directed by the award-winning Vince Squibb and created by Vodafone and Ogilvy UK, the 30” ad centres around the mischievous star of the show Lily, who is trying to set a cunning trap to capture Santa on her wireless camera with the help of her toy Elf and Vodafone’s reliable award-winning network. With the trap set, Lily keeps checking her parents’ phone to see what is happening on her camera but there is no sign of Santa. When she wakes up on Christmas Day to find the carrot and milk she left out is almost all gone, she runs upstairs to check the video footage with her parents, only to discover Santa has been and she has successfully captured a video of him cheekily waving to the camera.
Maria Koutsoudakis, Head of Brand, Vodafone UK , said: “In today’s cultural climate we have listened to the customer and understood their desire to have something optimistic and light hearted during this festive season. As a brand we know the important role our connectivity plays in family life, and wanted to celebrate this through the eyes of a tech savvy little girl who gives a whole new twist to the elf on the shelf. Our little elf gives us a creative vehicle to symbolise connectivity, and allows us to stretch the idea and the positive feel-good factor, across all our touch points.”
Justin Cox, MD at Team Vodafone, Ogilvy UK: “At this magical time of year creating special moments for friends and families is the most important role a brand can play. Vodafone and Ogilvy UK are very proud of this latest Feel the Connection campaign. Wherever you are, whoever you are with, feeling connected at Christmas is the ultimate gift.”
