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Fight Cancer/TV2 – Fight Cancer

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Against the sad fact that one in three people will be affected by cancer in their lives, this elegant film, produced by new-land, makes the point that anyone, young or old, can develop the disease. 

Using a mix of film and stills photography the ad delicately portrays cancer sufferers experiences during their care through intimate portraits of the patients and their loved ones. 

Ending on a hopeful note by revealing how rewarding it can be for a medical staff to tell a patient that their treatment has worked, the film calls out for ongoing support. 

The stills photography is from Casper Balslev, Sofia Busk, Nanna Navntoft and Marie Hald. 

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