Fiverr’s different kettle of fish
The freelance directory brand's campaign promotes alternatives to mainstream business growth with scaly spokesperson.
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Credits
View on- Agency In-House
- Production Company The-Artery
- Director Alon Seifert
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Credits
View on- Agency In-House
- Production Company The-Artery
- Director Alon Seifert
- Edit, Animation, Post The-Artery
- CCO Vico Sharabani
- Executive Producer Deborah Sullivan
- Producer Michael McCarthy
- Editor Mark Grassia
- CG Supervistor Yuval Levy
- Sound Designer Asaf Bitton
- Colorist Stephen Picano
- Script Alon Seifert
- Creative Team Nimrod Maiman
- Motion Graphic Designer Ido Sapir
- Producer Keren Chika Gdalyhau
- Voice Over Daniel Lear
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Credits
powered by- Agency In-House
- Production Company The-Artery
- Director Alon Seifert
- Edit, Animation, Post The-Artery
- CCO Vico Sharabani
- Executive Producer Deborah Sullivan
- Producer Michael McCarthy
- Editor Mark Grassia
- CG Supervistor Yuval Levy
- Sound Designer Asaf Bitton
- Colorist Stephen Picano
- Script Alon Seifert
- Creative Team Nimrod Maiman
- Motion Graphic Designer Ido Sapir
- Producer Keren Chika Gdalyhau
- Voice Over Daniel Lear
In this playful campaign, titled Don’t Go With The Flow, created in-house and produced by The-Artery, the fishy business mogul creates a new logo, runs a digital campaign and hires a new CMO, all with the help of freelance marketplace, Fiverr.
Helmed by director Alon Seifert, the spot follows a chatty, entrepreneurial fish who grows his swimming school business exponentially by going against the usual flow of business growth.
Engaging and funny, the big fish in his small pond comes to a sorry end, but luckily his legacy will live on through the Fiverr-hired CMO who will ‘keep the dream alive’.
