Harsh realities of the Uncommon cold

The relationship between fan and athlete is showcased in deft, and occasionally devastating, style in Uncommon's first work for the International Olympic Committee.

Launching ahead of the Winter Games, Every rise, every fall, every victory - we’re in it together shows everyday folk move in deliciously choreographed synchronicity with the sporting feats shown on screen.

Shot by director Salomon Ligthelm, the film's natty edit and occasionally brutal interpretations of the action make for a compelling watch that highlights both the achievement and bravery of our athletic heroes.

“We believe there’s a truth in saying winter sports have an added layer of vulnerability," comments Uncommon co-founder Nils Leonard. "The natural environment is often harsher, the falls can be more frequent. The suspense of it all couldn't be more compelling. We don’t just tune in to watch athletes win, we want to watch them rise on a global stage. 

"We’re so proud to share this powerful film – capturing the incredible connection between athletes and the fans who are right there with”