FRED & FARID takes the good with the bad
An ill-fated woman turns her frown upside down whilst enjoying The Good Life, for Fondation Abbé Pierre.
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Credits
View on- Agency Fred & Farid/Paris
- Production Company Superette
- Director Sarah Suco
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Credits
View on- Agency Fred & Farid/Paris
- Production Company Superette
- Director Sarah Suco
- Executive Creative Director Olivier Lefebvre
- Co-President Olivier Lefebvre
- Agency Supervisor Severine Autret
- Art Director & Copywriter Yann Rougeron
- Producer Maud Whittle
- Producer Agathe Michaux Terrier
- Producer Armelle Fradet
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fred & Farid/Paris
- Production Company Superette
- Director Sarah Suco
- Executive Creative Director Olivier Lefebvre
- Co-President Olivier Lefebvre
- Agency Supervisor Severine Autret
- Art Director & Copywriter Yann Rougeron
- Producer Maud Whittle
- Producer Agathe Michaux Terrier
- Producer Armelle Fradet
It's easy to let small mishaps overwhelm your mood, especially in these fraught times, but, as the protagonist of this good-natured spot from FRED & FARID proves, things could be a lot worse.
Backed by the iconic French song C'est beau la Vie, The Good Life promotes charity Fondation Abbé Pierre's message of life after homelessness with an uplifting tale of a person who sees the light in every situation.
Shot by Supérette's Sarah Suco, the film's ethos is brilliantly portrayed in recognisable situations that are captured with skill.
