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Flytoget – 210 KM/H

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What's your preferred mode of transport? Walking - nice but slow. Driving - adaptable but irritating. Speedboat - fun but impractical. Rollercoaster?

Taking the surreal image of a city-center coaster (well, log flume, but who's counting) and making it real, Martin Werner's 210 KM/H for Flytoget sees a family zoom to their holiday in a method more associated with the end destination.

Produced by Bacon and made with Oslo agency Try, the campaign's ingenious concept is brought to life in a fun, freefalling manner; its actors' wind-swept faces make for engaging protagonists.

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