Fuelling financial help
British Gas's new spot encourages people to reach out if they are struggling with the impacts of fuel poverty with the increasing cost of living.
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Credits
View on- Agency Nucleus/London
- Production Company Stink/UK
- Director Geej Ower
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Credits
View on- Agency Nucleus/London
- Production Company Stink/UK
- Director Geej Ower
- Post Production ENVY
- Editor Marshall Street Editors (MSE)
- Sound Factory Studios/London
- Executive Creative Director Micky Tudor
- Creative Director Sam Willard
- Creative Helen Rogerson
- Creative Helen Rogerson
- Producer Charlie Hurlock
- Producer Rick Carter
- Assistant Director Clara Paris
- Producer Sara Nouman
- DP James Rhodes
- Production Designer Vicente Ben
- VFX Artist Kieran Baxter
- Post Producer Kayleigh Macdonald
- VFX Artist Kieran Baxter
- Colorist Jax Harney
- Color Producer Franky Chadwick
- Editor Owen O'Sullivan
- Audio Producer Beth Massey
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Credits
powered by- Agency Nucleus/London
- Production Company Stink/UK
- Director Geej Ower
- Post Production ENVY
- Editor Marshall Street Editors (MSE)
- Sound Factory Studios/London
- Executive Creative Director Micky Tudor
- Creative Director Sam Willard
- Creative Helen Rogerson
- Creative Helen Rogerson
- Producer Charlie Hurlock
- Producer Rick Carter
- Assistant Director Clara Paris
- Producer Sara Nouman
- DP James Rhodes
- Production Designer Vicente Ben
- VFX Artist Kieran Baxter
- Post Producer Kayleigh Macdonald
- VFX Artist Kieran Baxter
- Colorist Jax Harney
- Color Producer Franky Chadwick
- Editor Owen O'Sullivan
- Audio Producer Beth Massey
The new spot for British Gas, directed by Geej Ower through Stink, shows the very real situations four in ten households are experiencing as they will struggle to pay their next energy bills.
Created by Nucleus, it starts bright and loud as a single father says goodbye to his children, before becoming gradually colder and darker as he walks around his house switching off all electrical appliances in a bid to save money.
With a voiceover from rapper Professor Green, awareness is raised for the support that is becoming available for people and encourages them to Stop the Silence Around Energy Debt and reach out to the charity, British Gas Energy Trust if they need help.
