Share

G-Star RAW – The Rhythm of Denim

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

With a camera as nimble as the dancers it follows, HALAL director Paul Geusebroek's vibrant spot for G-Star is an innovative take on a conversation.

Tapping out rhythms to each other, whilst decked out in the latest denim clobber, the stars of The Rhythm of Denim aren't just the talented professionals in front of the camera, but the neat choreography from Jack Evans that powers the whole thing.

Marking a continuation of the brand's work with agency The Family Amsterdam, this eye-catching (and ear-seducing) film encapsulates cool and contemporary with a toe-tapping twist.

Share