Game, set and Matrix for DirecTV
Tennis superstar Serena Williams goes into the Matrix for DirecTV in a third instalment of her association with the brand.
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Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Production Company Stink/USA
- Director Traktor
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Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Production Company Stink/USA
- Director Traktor
- Chief Creative Officer Renato Fernandez
- Associate Creative Director Mark Winters
- Associate Creative Director Ryan Buckley
- Head of Design Bruno Regalo
- Executive Producer Guia Iacomin
- Senior Producer Jack Cutler
- Associate Producer Brandon Loftin
- Chief Creative Officer Valerie Carlson
- Art Director Taylor Lumley
- Senior Copywriter Peter Lagosky
- Senior Producer Sydney Woodman
- Ad Agency Critical Mass/Los Angeles
- Junior Art Director Andrew Bae
- Junior Copywriter Yashashree Samant
- Senior Designer Jake Skirving
- Junior Designer Andrea Nazario
- Associate Creative Director Javier Olivares
- Senior Art Director Ryan Mesenchuk
- Senior Art Director Megan King
- Designer Ana Benitez Duarte
- Senior Copywriter Melissa De Sa
- Copywriter Daisy Swain
- Senior Producer Audrie Sham
- Senior Producer Ashleigh Fehmie
- Producer Christine Spitler
- Senior Producer Vicky Patel
- Producer Lexi Scott
- Producer Sylvia Brach
- Producer Ethan Cole
- Executive Producer Mungo Maclagan
- DP Par Ekberg
- Edit Company Arcade Edit
- Executive Producer Alexa Atkin
- Editor Jeff Ferruzzo
- Editor Brad Waskewich
- Assistant Editor Ryan Andrus
- VFX Company JAMM
- Executive Producer Asher Edwards
- Senior Producer Ashley Greyson
- Color Producer Anna Dood
- VFX Supervisor Andy Boyd
- VFX Artist Jake Montgomery
- Audio Post Lime Studios
- Executive Producer Susie Boyajan
- Sound Designer/Audio Mixer Matthew Miller
- Assistant Audio Mixer Ian Connie
- Sound Design String and Tins
- Sound Designer Culum Simpson
- Audio Mixer Matthew Miller
- Music Company Search Party Music
- Music Company South Music & Sound Design
- Head of Production Ann Haugen
- Line Producer Leah Fleischmann-Allina
- Creative Director Ariel Abramovici
- Creative Director Bruno Acanfora
- Art Director Will Holmes
- Copywriter Tyler Archibald
- Group Creative Director Andy Lavery
- Creative Director James Maclean
- Associate Creative Director Meghan O'Neill
- Colorist Adam Scott / (Colorist)
- Producer Laura-Leigh Smith
- Music Producer Meghan Currier
- Composer Chris James
- Talent Serena Williams
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Credits
powered by- Agency TBWA Chiat Day/Los Angeles
- Production Company Stink/USA
- Director Traktor
- Chief Creative Officer Renato Fernandez
- Associate Creative Director Mark Winters
- Associate Creative Director Ryan Buckley
- Head of Design Bruno Regalo
- Executive Producer Guia Iacomin
- Senior Producer Jack Cutler
- Associate Producer Brandon Loftin
- Chief Creative Officer Valerie Carlson
- Art Director Taylor Lumley
- Senior Copywriter Peter Lagosky
- Senior Producer Sydney Woodman
- Ad Agency Critical Mass/Los Angeles
- Junior Art Director Andrew Bae
- Junior Copywriter Yashashree Samant
- Senior Designer Jake Skirving
- Junior Designer Andrea Nazario
- Associate Creative Director Javier Olivares
- Senior Art Director Ryan Mesenchuk
- Senior Art Director Megan King
- Designer Ana Benitez Duarte
- Senior Copywriter Melissa De Sa
- Copywriter Daisy Swain
- Senior Producer Audrie Sham
- Senior Producer Ashleigh Fehmie
- Producer Christine Spitler
- Senior Producer Vicky Patel
- Producer Lexi Scott
- Producer Sylvia Brach
- Producer Ethan Cole
- Executive Producer Mungo Maclagan
- DP Par Ekberg
- Edit Company Arcade Edit
- Executive Producer Alexa Atkin
- Editor Jeff Ferruzzo
- Editor Brad Waskewich
- Assistant Editor Ryan Andrus
- VFX Company JAMM
- Executive Producer Asher Edwards
- Senior Producer Ashley Greyson
- Color Producer Anna Dood
- VFX Supervisor Andy Boyd
- VFX Artist Jake Montgomery
- Audio Post Lime Studios
- Executive Producer Susie Boyajan
- Sound Designer/Audio Mixer Matthew Miller
- Assistant Audio Mixer Ian Connie
- Sound Design String and Tins
- Sound Designer Culum Simpson
- Audio Mixer Matthew Miller
- Music Company Search Party Music
- Music Company South Music & Sound Design
- Head of Production Ann Haugen
- Line Producer Leah Fleischmann-Allina
- Creative Director Ariel Abramovici
- Creative Director Bruno Acanfora
- Art Director Will Holmes
- Copywriter Tyler Archibald
- Group Creative Director Andy Lavery
- Creative Director James Maclean
- Associate Creative Director Meghan O'Neill
- Colorist Adam Scott / (Colorist)
- Producer Laura-Leigh Smith
- Music Producer Meghan Currier
- Composer Chris James
- Talent Serena Williams
After DirecTV's spot combining tennis legend Serena Williams with Wonder Woman, and then another featuring Williams among a series of horror tropes, a third instalment has now arrived.
Called The One, this spot mashes Williams up with the legendary Matrix movies, a little less than a month before The Matrix Resurrections is released on December 22.
Created by TBWA\Chiat\Day Los Angeles and directed by Traktor through Stink USA, the 30-second film pitches Williams as 'The One' as she battles multiple, Agent Smith-esque opponents on the court.
