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Women and Men Progressive Foundation x Thai Health Promotion Foundation – Second Chance

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To mark yesterday's International Day for the Elimination of Violence Against Women, the Second Chance campaign created by BBDO Bangkok for two Foundations – Women and Men Progressive and the Thai Health Promotion – follows the story of Gigi Supitcha, who lost her life to domestic violence. 

In a moving film with a twist, directed by Patikhom Laphaphan, through Bob Eye View, we learn how the beloved Thai influencer, singer and actress was killed by her boyfriend. Despite having survived a near fatal confrontation with him in the past, her forgiveness ultimately led to her untimely death. 

Her fate is a chilling reminder of the dangers of giving abusers a second chance.

The clever campaign began with a post on Supitcha's Instagram account (which had been inactive for a year) publicising her new movie titled Second Chance. The unexpected post gathered more than 20,000 engagements in one day – with some questioning the ethics of posting on a dead woman's account.

Four days later the campaign posted a teaser for the her new 'movie', along with a heart-wrenching message that went viral – Supitcha will never be in another film because she gave a second chance to her killer. 

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