Globant’s not pulling any punches
In two scathingly funny new spots, the global consultancy firm launches an attack on old-style business models.
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Credits
View on- Agency GUT/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Luis Gerard
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Credits
View on- Agency GUT/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Luis Gerard
- VFX DA8
- Mix and Sound Design Porta Estudio
- Executive Producer Ezequiel Ortiz
- Producer German Sanchez
- DP Agustin Claramount
- Post Producer Mariano Olivari
- Colorist Alejandro Armaleo
- Editor Jeronimo Perez Rioja
- Chief Creative Officer Joaquin Cubria
- Executive Creative Director Matias Lafalla
- Executive Creative Director Juan Pablo Lufrano
- Creative Director Gaston Gual
- Creative Director Alex Romero
- Producer Mariana Jauregui
- Creative Manager Paula Akel
- Head of Design Rosario Munoz
- Founder Gastón Bigio
- Executive Creative Director Ramiro Rodriguez Gamallo
- Executive Producer Pilar Capurro
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Credits
powered by- Agency GUT/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Luis Gerard
- VFX DA8
- Mix and Sound Design Porta Estudio
- Executive Producer Ezequiel Ortiz
- Producer German Sanchez
- DP Agustin Claramount
- Post Producer Mariano Olivari
- Colorist Alejandro Armaleo
- Editor Jeronimo Perez Rioja
- Chief Creative Officer Joaquin Cubria
- Executive Creative Director Matias Lafalla
- Executive Creative Director Juan Pablo Lufrano
- Creative Director Gaston Gual
- Creative Director Alex Romero
- Producer Mariana Jauregui
- Creative Manager Paula Akel
- Head of Design Rosario Munoz
- Founder Gastón Bigio
- Executive Creative Director Ramiro Rodriguez Gamallo
- Executive Producer Pilar Capurro
Globant prides itself on being a highly innovative, digitally native organisation, and as such, it really can’t be doing with archaic, clunky, one-size-fits-all modes of delivery. In its second campaign for the company, Buenos Aires-based agency GUT has created two caustic and chuckle-worthy commercials.
Directed by Luis Gerard through Rebolución, 1000 Slides and Copy/Paste ruthlessly lampoon hopelessly outdated business consultation practices (“Give me an incomprehensible graphic ASAP!”) and exhort businesses to seek out the services of a firm that’s in step with the 21st Century.
