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GoDaddy – Act Like You Know (:60)

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A wise man [Andy Dwyer from Parks and Recreation] once said, "I have no idea what I’m doing, but I know I’m doing it really, really well.", and that ethos could perfectly describe Walton Goggins' venture into head-ware.

Acting as a reveal to a mysterious teaser campaign that's been seeded since last November, Act Like You Know is GoDaddy's Super Bowl spot, showcasing the potential of its Airo offerings to help business noobs get off the ground - in Goggins' case, for his Goggle Glasses.

Created by GoDaddy's in-house creative team and the ever-excellent Quality Meats, the final spot uses ProdCo's Ian Pons Jewell to zip through the multitude of actorly 'fake it til you make it' moments, including LOLable driving skills and an epic delivery of "Uranus".

Ending with the gorgeously-phrased "if your goggles ain't Goggins, they don't belong on your noggins", this cheeky spot, with its smart build-up, is certain to tickle audiences during the Big Game.

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