Guinness introduces us to Liberty Fields, Japan’s first female rugby squad

Guinness – Liberty Fields

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Agency AMV BBDO/London
Production Company Stink/UK
Director Eliot Rausch

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Credits

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Agency AMV BBDO/London
Production Company Stink/UK
Director Eliot Rausch
Post Production Untold Studios
Sound Design 750mph
Music Supervision Radford
Copywriter Alex Grieve
Art Director Adrian Rossi

Producer Nick Godden
Producer Frankie Burwell-Wright
Creative Director Nicholas Hulley
Creative Director Nadja Lossgott
Director (Documentary) Mackenzie Sheppard
Producer Ben Croker
Editor Russell Icke
Editor (Documentary) Aika Miyake

Sound Engineer Sam Ashwell
Composer James Radford

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If underdogs are your thing, you're going to love this pair of spots from Guinness.

Telling the story of Liberty Fields, Japan's first female rugby squad, the commercial and short doc recount the band of sisters defying the social conventions of 1989 Tokyo (not to mention the lack of coach, doctors or support) to become the first team to represent their country at the Women’s Rugby World Cup.

With a likable hero piece helmed by Stink's Eliot Rausch and a more in-depth dive by fellow director Mackenzie Sheppard, the campaign offers a warm and touching tale of determination and camaraderie.