Gumtree sacks off the salesman with Good Finds
In a humorous series of films, Jim Hosking and Wieden+Kennedy London find sellers narked off by naffness.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Sweetshop/London
- Director Jim Hosking
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Sweetshop/London
- Director Jim Hosking
- Editor Nick Armstrong
- Edit Producer Julian Marshall / (Executive Producer)
- VFX Time Based Arts
- Sound Sam Ashwell
- Music Mr Pape
- Creative Director Freddy Taylor
- Creative Director Philippa Beaumont
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Producer Natasha Johnson
- Creative Producer Ross Dunstan
- Executive Producer/MD Justin Edmund-White
- Executive Producer Morgan Whitlock
- Producer Jessica Wylie
- DP Alex Barber
- Production Designer Richard Bridgland
- VFX Producer Sean Ewins
- Sound Marcin Pawlik
- Sound Producer Martin Critchley
- Creative Will Lancaster
- Creative Jay Daniells
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Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Sweetshop/London
- Director Jim Hosking
- Editor Nick Armstrong
- Edit Producer Julian Marshall / (Executive Producer)
- VFX Time Based Arts
- Sound Sam Ashwell
- Music Mr Pape
- Creative Director Freddy Taylor
- Creative Director Philippa Beaumont
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Producer Natasha Johnson
- Creative Producer Ross Dunstan
- Executive Producer/MD Justin Edmund-White
- Executive Producer Morgan Whitlock
- Producer Jessica Wylie
- DP Alex Barber
- Production Designer Richard Bridgland
- VFX Producer Sean Ewins
- Sound Marcin Pawlik
- Sound Producer Martin Critchley
- Creative Will Lancaster
- Creative Jay Daniells
One of the many benefits of shopping online is avoiding the ever-present, ever-annoying, over-keen salesperson.
Noting this and turning it to its humourous advantage is Gumtree's enjoyable new campaign Good Finds.
Proudly stating No Salespeople, No Frills and No Sexy Hairy Men, the six-part series of films from Wieden+Kennedy London, directed by Jim Hosking and produced through The Sweetshop, fully embraces the naffness of the hard-sell in a lo-fi, entertaining fashion.
“It’s great when you get to work with a brand that embraces who they are," comments Creative Directors Philippa Beaumont and Freddy Taylor. "Gumtree isn’t perfect but it is full of ‘Good Finds’ and that’s that.
"No bells and whistles, no unnecessary guff and no-frills. They don’t need it, they are and always have been about making ‘Good Finds’ happen, in their own special way, blurry photos, basic descriptions and a few thumbs obscuring the lens."
