Harpoon Snags Rao for Representation

Harpoon Pictures adds Rohitash Rao to its Roster of Directors
 

Animation and live action director Rohitash Rao has joined the ranks of Harpoon.

Harpoon Pictures, the New York-based production company headed by Executive Producer, Chester Mayer, has added director Rohitash Rao to its roster for exclusive US spot representation.
 
Rao's work encompasses all forms of animation, as well as live action, which has helped to establish him for mixed media work. He brings a combination of conceptual thinking and technical know-how to his projects.
 
His Nike "Be Transformed" campaign includes live-action and animation. His work also includes a set of promos for G4, as well as a stop-motion spot for Boost Mobile, in which Mrs. Claus and a snowman are caught in a compromising position.
 
"Personally, it's very rewarding to have an opportunity to work with Ro. We've been good friends for many years and I know well the depth of his vastly creative mind," says Chris Miller, Director of New Business Development. "Ro is truly a conceptual genius whose ideas have always left me on the edge of my seat." Mayer agrees, "As we strive to improve the creative strength of our roster, Ro is an invaluable addition and allows us to respond to needs in a different genre."
 
Rao started his film career by building a self-financed spec reel while he was still working on the agency side. A graduate of the Art Center in Pasadena, his agency experience includes BBDO, Larsen/Colby and Stein Robaire Helm in L.A. and freelance work at such shops as TBWA\Chiat\Day, Cliff Freeman & Partners, Kirshenbaum Bond & Partners, Ogilvy and Fallon.
 
Rao's work has garnered attention from the One Show, D&AD, the Clios, ADWEEK, Creativity, Rolling
Stone, the Webby's, Entertainment Weekly and ABC's "Funniest Commercials." His short films have
played in over 25 film festivals around the world including TriBeca, Ottawa, Annecy and the Spike and
Mike "Sick and Twisted" Animation Festival. He recently co-authored and illustrated his second children's book, the sequel to "Herbert"s Wormhole" and a third book is due out in the spring of 2014. He also just finished making an animated pilot for 20th Century Fox titled "Rancho Cucamonga" which is based on his life. The show was executive produced by Lorne Michaels.

Published 25, October 2012