Heart and Alexa turn up the feel good
Heart and Alexa team up for the first time to create a brand-new feel good ad.
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Heart, the UK’s biggest commercial radio brand, and Amazon have teamed up for the first time with Adam & Eve and Rogue Films to produce an ad campaign that spans TV, audio, outdoor and social.
Launching on September 5th, the campaign kicks off with a 30-second TV film that sees Heart Breakfast presenters Amanda Holden and Jamie Theakston waking up the nation, quite literally, and keeping listeners
company throughout the day, whenever they say “Alexa, play Heart”.
Credits
View on- Agency adam&eveDDB/London
- Production Company Rogue Films
- Director Jake Mavity
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Credits
View on- Agency adam&eveDDB/London
- Production Company Rogue Films
- Director Jake Mavity
- Editor Flaura Atkinson
- Post Production Black Kite Studios
- Audio Factory Studios/London
- Creative Director Tim Vance
- Creative Director Paul Knott
- Creative Director Christian Sewell
- Creative Director Andy McAnaney
- Producer Petrina Kilby
- Producer Toby Courlander
- Colorist Richard Fearon
- Talent Amanda Holden
- Talent Jamie Theakston
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency adam&eveDDB/London
- Production Company Rogue Films
- Director Jake Mavity
- Editor Flaura Atkinson
- Post Production Black Kite Studios
- Audio Factory Studios/London
- Creative Director Tim Vance
- Creative Director Paul Knott
- Creative Director Christian Sewell
- Creative Director Andy McAnaney
- Producer Petrina Kilby
- Producer Toby Courlander
- Colorist Richard Fearon
- Talent Amanda Holden
- Talent Jamie Theakston
“When we first set about creating a TV ad to promote Heart, with Alexa, we wanted something that visualised the warmth and positivity that the brand and its presenters create on air, coupled with the magic-like qualities of Alexa” said Samantha Codrington, director of brand marketing at Global. “And what better way to bring that idea to life than having Amanda Holden and Jamie Theakston appearing, as if by magic, every time someone says “Alexa, Play Heart”?
The feel-good ad, accompanied by Lizzo’s hit song, About Damn Time, aims to remind the nation that Heart and Alexa are always on hand to provide whatever listeners needs - be that energy first thing, motivation during a workout, or simply great music to soundtrack their day at work.
